The Psychology of Instant Value: How Monopoly Big Baller Captures Immediate Desire
1. The Psychology of Instant Value: Understanding Why We Act Instant value is more than just a fleeting impulse—it’s a psychological trigger designed to activate immediate desire. At its core, instant value leverages our brain’s reward system, particularly the neurotransmitter dopamine, which drives motivation and pleasure anticipation. When we perceive a reward as imminent, dopamine …
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